Parsons Paris

Strategic Design and Management (BBA)

  • The BBA Strategic Design and Management integrates modern business practices, strategy, design and systems thinking, and liberal arts to prepare students for entrepreneurial and management positions in the competitive creative economy. Through seminars and project-based courses, students acquire analytical, communication, collaboration, and management skills in the context of fashion, luxury, beauty, and other creative fields. Internships, workshops, and collaborative projects offer students the opportunity to work directly with local and international companies.

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    High-End Fashion as a Unique Laboratory

    At Parsons Paris, Strategic Design and Management students acquire analytical, strategic, collaborative, and business skills in the context of fashion and luxury industries, as well as art, design and other contemporary creative fields. Paris, the capital of the world’s leading high-end fashion brands serves as a unique laboratory for students to learn how to develop new business models while addressing today’s social and environmental challenges. The program provides strong grounding in the key aspects of business and design, preparing students for further specialization in a range of professional fields, from the management of design to sourcing, production, communication, and entrepreneurship. 

    Managing Creative Teams

    Through their course of study, students gain a solid understanding of strategic design and of the management of creative teams. They are trained to collaborate with various profiles of designers and managers within a creative company or start up. A series of internships, workshops and collaborative projects, some of which with BFA fashion design students, involve partnerships with Paris-based companies. They allow for learning experiences grounded in current local and international conditions. They also contribute to the development of students’ professional networks.

    Sustainable Organisation and Entrepreneurship

    Students are trained to use critical analysis and independent judgement skills to design solutions for current social and environmental issues in the challenging context of fashion and other creative industries. They are also encouraged to develop new sustainable organisational and entrepreneurial models based on fieldwork, quantitative research, market analysis, and design development. All projects from sophomore to senior year involve a cohesive fieldwork, a strong theoretical research and an innovative design proposal that synthesizes the personal narrative and vision of each student.

    Networking and Future Opportunities

    The strong links with the industry and the regular involvement of professionals from the fields of fashion, luxury, design, art and culture provide students with a concrete knowledge of the field and valuable networking opportunities. The program prepares them for a broad variety of career outcomes, from positions in junior management, communication, production or marketing, to creative direction, international development or brand management. Students also acquire practical methods and entrepreneurial tools to start their own business. Graduates may also continue their studies at the graduate level in SDM or in a related field.

  • Curriculum

    The Bachelor of Business Administration degree is awarded for completion of 120 credits as designated by the program. A maximum of 60 credits may be transferred from another institution. Students must maintain a 2.0 cumulative GPA and fulfill all requirements in a timely manner.

    To view degree requirements from prior years, visit the Academic Catalogs archive.

    First Year F S
    APFY 1000 Integrative Studio 1 3 -
    APFY 1010 Integrative Seminar 1 3 -
    APFY 1100 Sustainable Systems 3 -
    APFY 1030 Drawing/Imaging 3 -
    Program Elective
    3 -
    APFY 1040 Time OR APFY 1020 Space/Materiality - 3
    APFY 1001 Integrative Studio 2 - 3
    APFY 1011 Integrative Seminar 2 - 3
    APEC 2230 Intro to Political Economy - 3
    APMT 1950 Quantitative Reasoning 1 - 3
    15 15
    Sophomore Year F S
    APMT 2950 Quantitative Reasoning 2 3 -
    APFS 2001 History of Fashion: Lecture 0 -
    APFS 2002 History of Fashion: Recitation 3 -
    APDM 2315 Marketing, PR, and Branding 3 -
    APDR 2115 Creative Team Dynamics: Identity and Change  3 -
    Program Elective
    APFS 2011 Intro to Fashion Studies: Lecture - 0
    APFS 2012 Intro to Fashion Studies: Recitation - 3
    APDR 2100 Research and Development Methods - 3
    APDM 2700 Information Visualization - 3
    Liberal Arts Elective
    Program Electives
    15 15
    Junior Year F S
    APDR 3100 Integrative Research and Development 3 -
    APDM 3365 Design of Business 3 -
    APDM 3409 Financial Management 3 -
    Program Electives
    Liberal Arts Elective
    APDM 3330 Strategic Management - 3
    APDM 3410 Global Professional Practices - 3
    APDR 3002 Innovation - 3
    APUL University Lecture Elective - 3
    Program Elective
    15 15
    Senior Year F S
    APDS 4000 Navigating the Field 3 -
    APDM 4001 Business Models and Entrepreneurial Strategy 3 -
    APDM 4000 Senior Project 1: Capstone 3 -
    Program Elective
    Liberal Arts Elective
    APDM 4002 Senior Project 2: Capstone - 3
    APDM 4003 Ethical Decisions and Leadership - 3
    APDM 4004 Business Regulations and Practices - 3
    Program Electives
    Liberal Arts Elective
    15 15


    Program Contact


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    Admission Requirements

    Application and Financial Aid Deadlines

    1. Application Deadlines
      • Fall Term Early Action Applicants: November 1
      • Fall Term Regular Priority Applicants: Extended to January 24*
      • Fall Term Transfer Priority Applicants: April 1
      *Parsons Paris accepts applications on a rolling basis into late May, pending available spaces in Paris. However, we highly encourage applying by the January priority deadline.
    2. Financial Aid Deadlines
      • Merit Scholarships:
        All admitted students are considered for merit scholarship awards determined by the strength of their applications. International students are eligible only for merit scholarships.
      • Federal Student Aid:
        If you are a U.S. citizen or eligible non-citizen, we encourage you to complete the Free Application for Federal Student Aid (FAFSA), which can be found at The FAFSA is available each year on October 1. The New School’s federal school code is 002780. You do not need to wait for an admission decision to apply for federal aid. Submit your FAFSA by our February 1 FAFSA Priority Deadline.

    Application Instructions

    All undergraduate Parsons Paris applicants are required to apply online using the Common Application. You must complete all required fields and uploads prior to submission.

    Any additional supporting documents that need to be sent by mail must include an Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.

    See below for additional information regarding submission of transcripts and recommendations.

    Some of your required materials will be submitted through SlideRoom:

    1. In addition to submitting the Common Application, you are required to submit the Parsons Challenge through SlideRoom.
    2. Finalize your Parsons Challenge at the time you submit your application. This will help prevent any delays in reviewing your application as we need all required materials to be received before we can place your application under review.
    3. Once you have submitted the required SlideRoom materials, a confirmation number will be emailed to you. Save this number for your records.

    Required Application Materials

    1. Application Form Complete the Common Application. After starting an application for The New School, select “Parsons Paris” in the Academics section. Then, select your preferred degree and major. Parsons Paris needs to be clearly identified in your choice.
    2. Application Fee Application fees are $50 for all U.S. domestic applicants, and $75 for first-year international applicants. Application fees are paid through the Common App and are non-refundable. There is also a $5 SlideRoom fee.
    3. Official Transcripts:
      First Year Applicants: First year applicants must provide an official high school and/or college transcripts. If you are currently in school, submit transcripts for all coursework taken to date. Applicants who have attended multiple high schools can submit only the graduating school’s official transcript as long as all prior coursework is listed on that transcript.

      Transfer Applicants: Transfer applicants must submit an official high school/secondary school transcript with graduation date or General Education Diploma (GED). Official transcripts are also required for each college or university you have previously attended.

      Homeschool Applicants: Homeschool applicants must provide the equivalent of a high school transcript with course or subject titles, duration of study for each title, content of study for each title, and an assessment of performance or “grade” at the time of application. Preferably, the courses completed at home are part of a curriculum developed and evaluated by a nationally recognized diploma-granting organization or agency. Review the Additional Information for Homeschool Applicants section below for more information.

      Applicants With High School Equivalency Tests: Send official GED, TASC, and HiSET test score results via the testing agency. Upon review, applicants may be required to submit additional application materials.

      Submitting Transcripts By Mail: Applicants should make arrangements to have their school/college send transcripts directly to The New School at the mailing address for Supplemental Materials. All transcripts must be received in a sealed envelope with a school official’s signature, stamp or seal. All documents not written in English must be accompanied by a certified English translation.

      Submitting Electronic Transcripts (U.S./Domestic Institutions only): The New School accepts electronic transcripts only from our approved vendors:
      • National Student Clearinghouse
      • Naviance
      • Parchment Exchange
      • SCOIR
      • SCRIP-SAFE International
      We do not accept electronic transcripts sent directly by a student or school offices. All international academic credentials must be submitted as indicated in the International Academic Credentials sections below.

      International Academic Credentials: All transcripts not written in English must be accompanied by a certified English translation.

      International Academic Credentials With Transfer Credits: Applicants who attended postsecondary institutions outside of the United States are required to have their transcript(s) evaluated by World Education Services (WES), Education Credential Evaluators (ECE), or by another member of the National Association of Credit Evaluation Services (NACES). A course-by-course evaluation must be prepared for each transcript.

      Follow all document requirements as outlined on the evaluation service providers’ websites. Evaluations completed by WES or ECE will be sent directly to us electronically by the vendor.

      All other NACES provider evaluation should be mailed directly by the vendor to the address for Supplemental Materials. A copy of the transcript which was evaluated should accompany the evaluation in the same sealed envelope or the official transcript should be sent directly to The New School by the issuing college/university.
    4. Parsons Challenge BBA applicants are strongly encouraged to complete the Parsons Challenge. The Parsons Challenge must be completed in SlideRoom only. Create a new visual work inspired by an advertisement, invention or theme within a piece that you've already created. Support your process by writing one 500 word essay describing how your ideas developed. You may also submit up to two additional pieces that document your visual process. All forms of media are acceptable—drawing, video, photography, sculpture, 3D work, collage, and digital images. The Parsons Challenge helps the Admission Committee understand how a prospective student develops ideas, visually communicates those ideas, and defends the work in writing.
    5. Essay The New School brings together a dynamic group of students interested in art, design, performing arts, entrepreneurship, and critical thought. We would like to know more about your interest in joining our community and why you would be a good fit for The New School. We are particularly interested in knowing what will make you a valuable member of your specific school, college, program, area of study, or campus. (500-600 words)
    6. Test Scores:

      SAT and ACT: The New School does not require submission of SAT, SAT Subject Tests or ACT scores for applications to be considered complete. Should you feel your SAT, SAT Subject Test or ACT test scores are beneficial to your application, you may submit them for our consideration. The SAT institution code is 2638. The ACT code is 2854.

      TOEFL, IELTS, PTE, and DET: All applicants whose first language is not English must submit valid TOEFL, IELTS, PTE, or DET scores. The minimum score required for TOEFL (IB) is 92, for IELTS is 7.0, for PTE is 63, and for DET is 115. Our TOEFL institution code is 2638.

      The New School does not require TOEFL, IELTS, PTE, or DET scores for applicants who have:

      • Attended a secondary school for a minimum of three years where English is the primary language of instruction. However, students who have taken any English as a Second Language (ESL) courses while in high school, regardless of how long they have been in high school, must submit TOEFL, IELTS, PTE, or DET results.
      • Successfully completed two full semesters of non-ESL college-level expository writing
      • Earned a four-year degree from a U.S. college/university or from a university where English is the primary language of instruction (minimum of three years attendance)

      After reviewing your application, the Office of Admission may require you to submit an English Language Proficiency test score to evaluate your candidacy. We accept test scores taken within the past two years. If your scores are older, you must retake the test.
    7. Letters of Recommendation:
      • First year applicants: Applicants applying directly from high school must submit one counselor recommendation and one recommendation from a teacher. The Common Application School Report is also required.
      • Transfer applicants: Students transferring from other colleges or universities must submit one recommendation from a professor with whom they have studied.
      Recommenders may submit recommendations online through the Common Application. If preferred, the recommendation form may be downloaded and sent by mail in a signed, sealed envelope.

    Additional Information and Instructions

    1. Applying to More Than One Program In any given term, a student can apply to only one department or program within The New School. Applicants who file more than one application in a given semester will be required to withdraw one of the applications, and application fees will not be refunded.
    2. Consideration for Alternate Campus Parsons offers Fashion Design and Strategic Design and Management at both the New York campus and the Paris campus. In your online application, you will be asked if you would like to also be considered for admission to our other campus, only if we are unable to offer you a place in your preferred campus location. The campus to which you submit your application is your primary campus of choice and preference. You may not submit applications to both campuses at the same time.
    3. Application Materials All materials and documents submitted in association with The New School application become the property of The New School and cannot be returned to you or transmitted to a third party.
    4. Advanced Level Credit AP, IB, and A-Level Courses: Accepted applicants will receive further instructions later in the process regarding AP, IB, and A-Level scores.
    5. Application Status Applications become complete and ready for review once all required items have been received by the Office of Admission. You can check your application status online at the Admission Hub.
      Allow at least 14 days from the date you submitted your application for items to be matched and shown as received on the Hub. Applicants are responsible for following up with schools and recommenders to confirm that items have been sent.
      The Office of Admission will periodically notify applicants by email if their file is missing any documents and again when their file is complete for review. These notifications are sent to the email address provided in the online application.
    6. Interviews Interviews are not required. Applicants with questions about Parsons or the admission process are encouraged to attend an information session. Please review our Admission Events for dates and times.
    7. International University Preparatory Curriculum: The New School welcomes applications from students from all over the world. In order to be competitive for admission, applicants must pursue their country’s university preparatory curriculum. For example:
      • Applicants from an educational system that follows the UK model will be most competitive for admission if they have completed or are in the process of completing A levels from three subjects at the time of application.
      • Applicants from an educational system that follows the Indian curriculum must provide either completed or predicted Standard XII (HSC) results at the time of application.
      Students with questions about their curriculum as it relates to admission may email
    8. Homeschool Applicants: We welcome applications from homeschool students. We don't require advanced preparation in every academic area, but applicants should demonstrate substantial work in English, history, social studies, foreign language, mathematics, and science. Review the Official Transcripts information above for transcript requirements. Upon completion of the homeschool curriculum students must provide proof of high school graduation or an equivalent. We will accept an official transcript from a state homeschool association or sponsoring public high school; GED, TASC, or HiSET exam results; individual homeschool transcripts with date of completion; and certificates of completion recognized by local homeschool associations. Upon review, applicants may be required to submit additional application materials.
    9. Readmission The Application for Readmission should be completed by students who wish to return after an absence of four semesters (fall and spring). If you would like to apply for readmission, review the readmission deadlines and requirements in the Readmission section of our How to Apply information. If you have enrolled at another institution since you were enrolled at The New School, you should apply for admission as a transfer student according to the instructions outlined above.
    10. Mailing Address for Supplemental Materials
      Parsons School of Design
      Office of Admission (PS 100)
      79 Fifth Avenue, 5th floor
      New York, NY 10003

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