Case Study: Design Thinking for Better Business
Parsons, one of the world’s leading design institutes, has created an alternative management program for emerging leaders seeking to take their place at the forefront of innovation in their organizations. This program promises to provide an accessible, rigorous pathway for working professionals to lead change and apply real-world, 21st-century best business practices that have immediate and future impact on today's global economy.
In a complex global economy characterized by rapidly evolving standards for the production and management of information, services, and experiences, leaders must exhibit flexibility and a capacity for innovation. Academically rigorous and industry focused, the Global Executive Master’s is specially designed for working professionals, preparing them to confidently create, manage, and lead design process–driven organizations.
Over the course of about 18 months, you will join a select group of approximately 25 peers in a series of three-day seminars held at Parsons Paris, combined with online learning, hands-on studios, and global experiences in New York and Shanghai. Through this program, requiring only about 18 days away from the office, you will gain in-depth practical knowledge of
In addition, you will build lifelong professional and personal relationships with your classmates, program faculty, and industry leaders.
The Global Executive Master of Science in Strategic Design and Management responds to the major restructuring of developed and emerging economies worldwide. Unlike traditional master's degrees in design and management, this program incorporates design thinking, service design, and sustainability frameworks. As a Strategic Design and Management graduate student, you focus on the evolving global economy and are exposed to sophisticated real-world perspectives on business, operations, sustainability, management, leadership, entrepreneurship, design innovation, and design research.
A 36-credit program, the Global Executive Master of Science in Strategic Design and Management combines business, management, and leadership coursework with design-centered studio work. The program is a uniquely global and modern experience, combining weekend intensives at our Parsons Paris campus and convenient, flexible online learning modules that continue for seven weeks after each intensive. Classes are taken one at a time — allowing you to easily balance school, work, and life.
Coursework is complemented by week-long studio intensives based in Paris, New York City, and Shanghai, giving you firsthand access to today’s accelerating global economy in some of its premier hubs.
Discover the full course schedule.
Coursework incorporates cutting-edge analyses of the digital information-based economy, which help students develop new business models and organizational designs for the creative industries. Many classes are structured to replicate real-world industry scenarios. These classes provide hands-on experience in designing, managing, and improving design-intensive and creative firms — and help students develop their capacity to inspire and lead creative teams.
The Global Executive Master of Science in Strategic Design and Management program seeks students who will be the game changers of the new economy and its new actors — digital firms, social information networks, and co-producing individuals. It is well suited to early- to mid-career professionals interested in advancing in their chosen fields and companies, positioning themselves as leaders of sustainable industry.
This program is custom designed for today’s high-potential emerging leaders and career changers seeking to complement their design and business skills with professional application. Students are exposed to new industry contexts and practices, both within and outside of design-intensive industries.
This program is specially crafted to suit the needs of working professionals by working from a “cohort model,” in which all students start the program at the same time, take the same courses in the same order — one course at a time — and graduate together. In addition, the blended format of online and on-campus intensive learning is specially designed to allow for maximum flexibility in balancing class, work, and life.
Learn more about our full array of non-degree, executive programs, including design thinking, management of creative people and teams, immersive communication, and more.
The program's connections with industry are matched by its place in the intellectual communities of Parsons, Parsons Paris, and The New School. Modeled on the highly successful MS-SDM program at Parsons, the Global Executive Master's draws on The New School’s strengths as a leader in global and online education, offering weeklong integrated studio sections in Paris, New York, and Shanghai, paired with six three-day intensives that kick off each course and continue online from the convenience of your own home — on your own schedule.
What are the differences between the programs?
The MS-SDM programs are identical in curriculum and learning objectives, and the two programs lead to the same degree. This table summarizes the important distinctions between the two programs in response to frequently asked questions.
Read important information about Accreditation and State Regulatory Authorizations.
* Reflects 2015-2016 rates; 2016-2017 tuition subject to change.
Term 1: July
First Priority Deadline: January 1, 2019
Priority Deadline: May 1, 2019
Rolling Applications: May 12, 2019
Applications Close: June 1, 2019
We will continue to accept applications on a rolling basis until the final deadline of June 1. Explore the full
course schedule to learn more about class start dates and locations.
The Nth Degree Series, May 18, 2018, Parsons Paris
The Next Web: Design Thinking Workshop, May 24-25, 2018, Amsterdam
Asking Out Loud podcast series at Cannes Festival of Creativity and Innovation, June 18-22, 2018, Cannes
Want to meet our students or faculty? Note the dates and locations below if you wish to set up a time to meet at one of our campuses.
Design Thinking for Better Business Two-Day Design Workshop | October 27-28, 2018, New York City Register
Live-recorded info session
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