Fashion is a global, cultural, and economic force. Guiding it are creative and business professionals who share a passion for beautiful, sustainable, and relevant design. They work in areas such as merchandising, product development, production, editorial
communications, trend forecasting, and public relations and in marketing-related positions. The AAS program in Fashion Marketing and Communication (formerly called Fashion Marketing) is an intensive, flexible program in which you can explore fashion careers and focus on your interests. Taught by working professionals, the curriculum
reflects the industry’s evolving trends and demands.
Explore the AAS Fashion Marketing and Communication community to see what students, faculty, and alumni are doing in NYC and around the world at parsons.edu/aasfashionmarketing.
This program is part of Parsons' School of Fashion.
AAS Fashion Marketing and Communication at Parsons is an intensive, flexible program centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within wider fashion systems. You learn about trend, visual, and consumer research and gain skills in interpreting data to extract insights. You identify and distill social, cultural, and economic trends and attitudes and influence discourse on topics such as gender, race, consumption, and well-being.
As a Fashion Marketing and Communication student, you employ an integrated approach to research, design, strategy, and creative thinking. You collaborate with Fashion Design students on competitions and on projects with external partners like Louis Vuitton, HUGO BOSS, Under Armour, ISKO, Byredo, and CARE, researching concepts and strategies involved in bringing innovative solutions, products, and systems to the global stage. Electives on socially and environmentally responsible manufacturing and global practice and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about present-day concerns of the fashion world.
Students in this program also benefit from the resources, student networks, and faculty expertise of a university-wide community engaged in management and entrepreneurship.
A core part of the AAS Fashion Marketing and Communication curriculum is the School of Fashion Lab Series, which includes weekly lectures by internationally prominent figures in the fashion industry. Presentations focus on current practices in relationship to larger trends in design, marketing, media, technology, and sustainability. The discussion of concepts and issues that emerges from the weekly lectures supports you in applying current industry practice and insights in your own work and allows you to reflect on and shape your professional aspirations.
The curriculum focuses on the way users interface with brands. Students learn the fundamentals of communication strategy and how to develop a written, visual, and digital narrative. Electives allow you to specialize in an area of fashion communication, and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about the current status of the fashion industry. Internships develop your skills and network, making you a competitive member of the fashion workforce. You can complete your degree in two to four semesters of full-time study, depending on the number of transfer credits you bring to your AAS program.
Public Relations Coordinator, Thomas Pink–LVMH
Account Executive, Givenchy
Global Marketing Manager, Ralph Lauren Brand Presentation Coordinator, Tommy Hilfiger
Online Merchandiser, Saks Fifth Avenue
Associate Production Manager, POLO–Ralph Lauren
Fashion Editor, U magazine
Digital Account Executive, Syndicate Media Group
Wholesale Assistant, Elie Tahari
Public Relations Assistant, Roger Vivier
Assistant Buyer, Marc by Marc JacobsHandbag Production Coordinator, Michael Kors
Brand Assistant, BHLDN–Urban Outfitters
Associate Planner, Macy’s Inc.
Production Coordinator, Theory
Senior Assistant Buyer, Couture, Bergdorf Goodman
E-commerce Manager, Nicole Miller
Account Executive, Alexander Wang
The Associate in Applied Science degree is awarded for completion of 60 credits of coursework. Students may transfer undergraduate credits from other programs or institutions. For more information, please contact the Admission Office. Students must maintain a 2.0 cumulative grade point average and fulfill all program requirements in a timely manner.
For a complete listing of courses and course descriptions, visit the university course catalog.
This curriculum applies to students who enter Parsons in spring 2019 and after. Current students who entered Parsons in a prior academic year should refer to the curriculum chart appropriate to their catalog year to view degree requirements.
This course explores the concept of branding in the fashion industry. Students will learn how brands are created, structured and positioned in order to differentiate and promote products and services. They will investigate the role of visual and verbal identity in engaging consumers and learn how to leverage and communicate brand personality and values across media channels and touch points. This course will also explore how brands measure performance and define their audience/target market through data and insights.
Visual Communication Lab 2 builds upon skills gained in Visual Communication Lab 1 and provides opportunity for students to produce more developed visual communication outcomes for fashion. This course explores the various spaces - physical and digital - where visual messages and narratives are encountered. Students will be introduced to digital technologies such as augmented reality (AR) and virtual reality (VR) in order to consider how these technologies can be used in new and innovative ways within fashion marketing and communication.
This course explores emerging technology in the fashion industry. Students will learn how brands assess existing consumer journeys as well as build new consumer journeys through identification of key pain points and suggest innovative technologies to problem solve and enhance consumer experiences.
The capstone course draws upon knowledge acquired throughout the program, synthesized through a final project that reflects students’ individual interests, skills and professional goals.
This course introduces guidelines for professional practice. Students will analyze their personal and professional strengths through working directly with a fashion client, and establish clear strategies for their future career aspirations. Students will be provided with a brief, live or simulated, by an external partner (fashion company, organization or non-profit). Working in cross-disciplinary teams, they will conduct primary and secondary research; recognize, assess and analyze the company’s current and predicted issues and opportunities; and develop a strategy/solution for the brand partner. This could be for example rethinking the brand’s value proposition or identity; the creation of visual or creative content; or the implementation of new technology.
The Associate in Applied Science (AAS) degree program is most suitable for mature students with some college experience who are clear about their interests in the field of design and prepared for rapid immersion in a professional course of study. The
typical student has a bachelor's or an advanced degree and work experience in a field other than design. Admission to the program is based on the prospective student’s maturity, desire to pursue further education, previous accomplishments, and potential
for growth. Applicants must have graduated from high school at least two years before to be eligible to apply.
Priority Application Deadlines:
We will continue to review applications submitted after the priority deadlines have passed if space is available in the program.
Financial Aid Deadlines
All applicants are required to apply online. Save your work frequently and print a copy for your records. You must complete all required fields and uploads prior to submission.
Any additional supporting documents that need to be sent by mail must include an
Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.
See below for additional information regarding submission of transcripts and recommendations.
Emily Huggard, Program Director
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