Parsons

Fashion Marketing and Communication (AAS)

  • Fashion is a global, cultural, and economic force. Guiding it are creative and business professionals who share a passion for beautiful, sustainable, and relevant design. They work in areas such as merchandising, product development, production, editorial communications, trend forecasting, and public relations and in marketing-related positions. The AAS program in Fashion Marketing and Communication (formerly called Fashion Marketing) is an intensive, flexible program in which you can explore fashion careers and focus on your interests. Taught by working professionals, the curriculum reflects the industry’s evolving trends and demands.

    Explore the AAS Fashion Marketing and Communication community to see what students, faculty, and alumni are doing in NYC and around the world at parsons.edu/aasfashionmarketing. This program is part of Parsons' School of Fashion.

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    An Intensive, Flexible Education

    AAS Fashion Marketing and Communication at Parsons is an intensive, flexible program centering on the fundamentals of communication strategy. You explore the relationship between brand, product, and audience and the role of marketing and communication practices within wider fashion systems. You learn about trend, visual, and consumer research and gain skills in interpreting data to extract insights. You identify and distill social, cultural, and economic trends and attitudes and influence discourse on topics such as gender, race, consumption, and well-being. 

    Paths into Many Fashion Fields

    As a Fashion Marketing and Communication student, you employ an integrated approach to research, design, strategy, and creative thinking. You collaborate with Fashion Design students on competitions and on projects with external partners like Louis Vuitton, HUGO BOSS, Under Armour, ISKO, Byredo, and CARE, researching concepts and strategies involved in bringing innovative solutions, products, and systems to the global stage. Electives on socially and environmentally responsible manufacturing and global practice and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about present-day concerns of the fashion world. Students in this program also benefit from the resources, student networks, and faculty expertise of a university-wide community engaged in management and entrepreneurship.

    A Lab Series Exposing You to the Industry

    A core part of the AAS Fashion Marketing and Communication curriculum is the School of Fashion Lab Series, which includes weekly lectures by internationally prominent figures in the fashion industry. Presentations focus on current practices in relationship to larger trends in design, marketing, media, technology, and sustainability. The discussion of concepts and issues that emerges from the weekly lectures supports you in applying current industry practice and insights in your own work and allows you to reflect on and shape your professional aspirations. 

    Curriculum

    The curriculum focuses on the way users interface with brands. Students learn the fundamentals of communication strategy and how to develop a written, visual, and digital narrative. Electives allow you to specialize in an area of fashion communication, and courses shared with the AAS Fashion Design program prepare you to think creatively and conscientiously about the current status of the fashion industry. Internships develop your skills and network, making you a competitive member of the fashion workforce. You can complete your degree in two to four semesters of full-time study, depending on the number of transfer credits you bring to your AAS program.

    Alumni Work in Fashion in the Following Positions and Firms

    Public Relations Coordinator, Thomas Pink–LVMH
    Account Executive, Givenchy  
    Global Marketing Manager, Ralph Lauren     
    Brand Presentation Coordinator, Tommy Hilfiger
    Online Merchandiser, Saks Fifth Avenue
    Associate Production Manager, POLO–Ralph Lauren
    Fashion Editor, U magazine
    Digital Account Executive, Syndicate Media Group
    Wholesale Assistant, Elie Tahari
    Public Relations Assistant, Roger Vivier
    Assistant Buyer, Marc by Marc Jacobs
    Handbag Production Coordinator, Michael Kors
    Brand Assistant, BHLDN–Urban Outfitters
    Associate Planner, Macy’s Inc.
    Production Coordinator, Theory
    Senior Assistant Buyer, Couture, Bergdorf Goodman
    E-commerce Manager, Nicole Miller
    Account Executive, Alexander Wang

  • Curriculum Spring 2019

    The Associate in Applied Science degree is awarded for completion of 60 credits of coursework. Students may transfer undergraduate credits from other programs or institutions. For more information, please contact the Admission Office. Students must maintain a 2.0 cumulative grade point average and fulfill all program requirements in a timely manner.

    For a complete listing of courses and course descriptions, visit the university course catalog.

    This curriculum applies to students who enter Parsons in spring 2019 and after. To view degree requirements from prior years, visit the Fall 2018 curriculum page or the Academic Catalogs archive.

    Semester 1

    PAFC 1100 Core 1 3
    PAFC 1101 Lab 1 3
    PAFC 1000 Industry Survey 3
    History of Fashion

    Students may fulfill this requirement by choosing from a suite of elective options, and are encouraged to meet with their advisors to create a coherent study plan.

    3
    Program Elective
    3
    15

    Semester 2

    PAFC 1200 Core 2

    This course explores the concept of branding in the fashion industry. Students will learn how brands are created, structured and positioned in order to differentiate and promote products and services. They will investigate the role of visual and verbal identity in engaging consumers and learn how to leverage and communicate brand personality and values across media channels and touch points. This course will also explore how brands measure performance and define their audience/target market through data and insights.

    3
    PAFC 1201 Visual Communication Lab 2

    Visual Communication Lab 2 builds upon skills gained in Visual Communication Lab 1 and provides opportunity for students to produce more developed visual communication outcomes for fashion. This course explores the various spaces - physical and digital - where visual messages and narratives are encountered. Students will be introduced to digital technologies such as augmented reality (AR) and virtual reality (VR) in order to consider how these technologies can be used in new and innovative ways within fashion marketing and communication.

    3
    PLEN 1020 Critical Reading & Writing 1 3
    Liberal Arts Elective
    3
    Program Elective
    3
    15

    Semester 3

    PAFC 1500 Futures: Fashion Communication

    This course explores emerging technology in the fashion industry. Students will learn how brands assess existing consumer journeys as well as build new consumer journeys through identification of key pain points and suggest innovative technologies to problem solve and enhance consumer experiences.

    3
    PLEN 1021 Critical Reading & Writing 2 3
    Program Elective/Internship
    3
    Program Elective
    3
    Liberal Arts Elective
    3
    15

    Semester 4

    PAFC 2100 Core 3: Capstone

    The capstone course draws upon knowledge acquired throughout the program, synthesized through a final project that reflects students’ individual interests, skills and professional goals.

    3
    PAFC 2000 Professional Practices

    This course introduces guidelines for professional practice. Students will analyze their personal and professional strengths through working directly with a fashion client, and establish clear strategies for their future career aspirations. Students will be provided with a brief, live or simulated, by an external partner (fashion company, organization or non-profit). Working in cross-disciplinary teams, they will conduct primary and secondary research; recognize, assess and analyze the company’s current and predicted issues and opportunities; and develop a strategy/solution for the brand partner. This could be for example rethinking the brand’s value proposition or identity; the creation of visual or creative content; or the implementation of new technology.

    3
    Program Elective
    3
    Liberal Arts Electives
    6
    15
    Total Credits 60

    Student Work

    Explore projects and work by students in the Fashion Marketing AAS and Fashion Marketing and Communication AAS programs.

    See More Student Work From the Program

    Faculty

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    Full-Time Faculty

      Part-Time Faculty

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        Profiles

        Career Pathways

        Program alumni work for prestigious fashion firms such as the ones shown below, taking on positions encompassing product line management, merchandising, communications, and more.

        Bloomingdale's, E-Commerce Merchandise Coordinator
        CELINE, Wholesale Coordinator
        Chanel, Assistant Buyer
        Emilio Pucci US, Retail Merchandising Assistant (temporary)
        Emilio Pucci USA, Retail Merchandising Assistant
        Issey Miyake USA Corp, Wholesale Coordinator
        LVMH, Wholesale Assistant
        Maiyet, Marketing Assistant
        Marc Jacobs International, LLC, Digital Marketing Assistant
        Michael Kors (USA), Inc., Visual Merchandising, Communication & Operations Assistant
        Miu Miu, Retail Merchandising/Wholesale Coordinator
        Proenza Schouler, PR Assistant
        Reformation, Assistant Product Manager

        Admission Requirements

        Applicant Profile

        The Associate in Applied Science (AAS) degree program is most suitable for mature students with some college experience who are clear about their interests in the field of design and prepared for rapid immersion in a professional course of study. The typical student has a bachelor's or an advanced degree and work experience in a field other than design. Admission to the program is based on the prospective student’s maturity, desire to pursue further education, previous accomplishments, and potential for growth. Applicants must have graduated from high school at least two years before to be eligible to apply.

        Application and Financial Aid Deadlines

        Priority Application Deadlines:

        • Fall Term Applicants: April 1
        • Spring Term Applicants: October 15

        We will continue to review applications submitted after the priority deadlines have passed if space is available in the program.

        Financial Aid Deadlines

        • Merit Scholarships:
          All admitted students are considered for merit scholarship awards on the basis of the strength of their applications. Scholarship awards are included in applicants’ admission decision letters. International students are eligible only for merit scholarships.
        • Federal Student Aid:
          If you are a U.S. citizen or eligible non-citizen, we encourage you to complete the Free Application for Federal Student Aid (FAFSA), which can be found at www.fafsa.gov. The FAFSA is available each year on October 1. The New School’s federal school code is 002780. Students must be enrolled in at least 6 credits per semester to qualify for financial aid. You do not need to wait for an admission decision to apply for federal aid. Submit your FAFSA by our FAFSA priority deadlines, below.

          Fall: February 1
          Spring: November 1

        Application Instructions

        All applicants are required to apply online. Save your work frequently and print a copy for your records. You must complete all required fields and uploads prior to submission.

        Any additional supporting documents that need to be sent by mail must include an Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.

        See below for additional information regarding submission of transcripts and recommendations.

        Required Application Materials

        1. Application Form: Complete the online application. All applicants are required to apply online.
        2. Application Fee: The application fee is $50 for all applicants. The fee is paid through the online application and is non-refundable.
        3. Official Transcripts:
          All applicants must provide official high school and/or college transcripts. If you are currently in school, submit transcripts for all coursework taken to date. Applicants who have attended multiple high schools may submit only the graduating school’s official transcript as long as courses taken at previous schools are reflected on that transcript.

          Transfer Applicants: Transfer applicants who have completed fewer than 24 college credits (on a semester system) must submit high school transcript(s) in addition to college transcripts. Students who have completed any college coursework must apply as transfer students, regardless of whether they plan to apply those credits to their studies at Parsons. Applicants are required to report and submit transcripts for all colleges and universities attended.

          By Mail: Official transcripts should have an original signature or a raised university seal, and must be in a sealed envelope that has been signed or stamped by the issuing university’s registrar or records office. Applicants can either send official transcripts with an Application Materials Cover Sheet or request that institutions send transcripts directly to The New School. See “Mailing Address for Supplemental Materials” for our mailing address in the Additional Instructions and Information section below.

          Electronic Transcripts (U.S./Domestic Institutions Only): The New School accepts electronic transcripts only from our approved vendors. The New School’s approved vendors, in order of preference, are
          • Parchment Exchange
          • SCRIP-SAFE International
          • National Student Clearinghouse
          We do not accept electronic transcripts sent directly by a student or school offices. Note: All international academic credentials must be submitted as indicated in the International Academic Credentials sections below.

          High School Equivalency: For GED, TASC, and HiSET, send official test score results by postal mail.

          Homeschooling: Homeschool applicants must provide the equivalent of a high school transcript with course or subject titles, the duration of study for each title, the content of study for each title, and an assessment of performance or “grade” at the time of application. Preferably, the courses completed at home are part of a curriculum developed and evaluated by a nationally recognized diploma-granting organization or agency. Review the Test Scores and Additional Information and Instructions for Homeschool Applicants sections for standardized test requirements and more information.

          International Academic Credentials: All transcripts not written in English must be accompanied by a certified English translation.

          International Academic Credentials with Transfer Credits: Applicants who attended postsecondary institutions outside of the United States are required to have their transcript(s) evaluated by World Education Services (WES), or by another member of the National Association of Credit Evaluation Services (NACES). A course-by-course evaluation must be prepared for each transcript. In the absence of an evaluation, the Admission Committee will do its best to render a decision. Please note: In some cases, a review cannot be made without an evaluation, and a committee decision will be delayed.

          If using WES, visit www.wes.org for instructions and to begin the application process. The “Required Documents” section will explain what to send. If you request your report online, search for “The New School” when selecting our institution. WES will send your completed evaluation directly to The New School.

          If using another NACES provider, follow instructions for that provider. Mailed evaluations and translations should be sent to the mailing address provided for supporting materials. Applicants forwarding these sealed documents should include an Application Materials Cover Sheet.

          International University Preparatory Curriculum: The New School welcomes applications from students from all over the world. In order to be competitive for admission, applicants must pursue their country’s university preparatory curriculum. For example:
          • For students applying from an educational system that follows the UK model, we require either completed or predicted A levels from three subjects at the time of application.
          • For students applying from an educational system that follows the Indian curriculum, we require completed or predicted Standard XII (HSC) results at the time of application.
          Students with questions about their curriculum as it relates to admissibility to The New School can email admission@newschool.edu.
        4. Statement of Intent: Please upload a one-page Statement of Intent describing your reasons for applying to this program and how you will contribute to your chosen field of study. You should include a thoughtful description of your background and your professional goals and an explanation of how this AAS program will help you realize those goals. If you would like to provide a brief explanation to address your prior academic performance or discrepancies in your academic transcript, please feel free to do so.
        5. Creative Assignment: Please upload your creative assignment with your online application. Save and upload your assignment as a JPEG, PDF, or Word document no larger than 2MB. Additionally, applicants may provide a URL to a website where their creative assignment can be viewed.
          Fashion Design: Create a collage that defines the lifestyle of the kind of woman or man for whom you would like to design. Use images taken from magazines, and pay attention to color, textures, and other basic elements.
          Fashion Marketing and Communication: Write a one-page analysis of a fashion marketing campaign you feel has been successful. (500-550-word limit)
          Graphic Design: Design an 8” x 8” postage stamp depicting your favorite fruit or vegetable.
          Interior Design: Present a collage of images illustrating your ideas for the design of a small advertising agency office in an urban townhouse. Your collage should include details (descriptions, images, or both) of the kinds of furniture, the colors, and the materials you would use to execute your ideas.
        6. Test Scores:

          TOEFL, IELTS, and PTE: All applicants whose first language is not English must submit valid TOEFL, IELTS, or PTE scores. The minimum score required for TOEFL (IB) is 79, for IELTS is 6.5, and for PTE is 53. Our TOEFL institution code is 2638.

          The New School does not require TOEFL, IELTS, or PTE scores for applicants:

          • Who have attended a secondary school where English is the primary language of instruction for a minimum of three years (undergraduate freshman applicants only)
          • Who have successfully completed two full semesters of non-ESL college-level expository writing (undergraduate transfer applicants only)
          • Who have earned a four-year degree from a U.S. college/university or from a university where English is the primary language of instruction (minimum of three years' attendance)
          Upon review of your application, the Office of Admission may require you to submit an English Language Proficiency test score.

          Arrange for the testing service to send your test scores directly to The New School using the institution codes listed above. We accept scores from the past two years. If your scores are older, you must retake the test. For more information, visit TOEFL, IELTS, or PTE.

          Applicants also have the option of enrolling in The New School's English as a Second Language (ESL) program. Students must pass Level 5 in order to waive the TOEFL/IELTS/PTE requirement. Visit the ESL website for more information.
        7. Résumé: A brief résumé (CV) listing education, work experience, travel, etc., including dates and positions held, must be submitted online.

        Additional Information and Instructions

        1. Applying to More Than One Program: In any given term, a student may apply to only one department or program within The New School. Applicants who file more than one application in a given semester will be required to withdraw one of the applications, and application fees will not be refunded.
        2. Application Materials: All materials submitted in association with the New School application become the property of The New School and cannot be returned to you or transmitted to a third party.
        3. Application Status: Applications become complete and ready for review once all required items have been received by the Office of Admission. You can check your application status online at the Admission Hub.

          Allow at least 14 days from the date you submitted your application for items to be matched and shown as received on the Hub. Applicants are responsible for following up with schools and recommenders to confirm that items have been sent.

          The Office of Admission will periodically notify applicants by email if their file is missing any documents and again when their file is complete for review. These notifications are sent to the email address provided in the online application.
        4. Interviews: Interviews are not required. Applicants with questions about Parsons or the admission process are encouraged to attend an information session. Please review the Admission Calendar for dates and times.
        5. Homeschool Applicants: The New School welcomes applications from homeschool students. The Admission Committee does not require advanced preparation in every academic area, but applicants should demonstrate substantial work in English, history, social studies, foreign language, mathematics, and science. Review the Test Scores and Official Transcripts sections above for standardized test and transcript requirements. Upon completion of the homeschool curriculum, students must provide proof of high school graduation or an equivalent. We will accept an official transcript from a state homeschool association or sponsoring public high school; GED, TASC, or HiSET exam results; individual homeschool transcripts with date of completion; and certificates of completion recognized by local homeschool associations.
        6. Readmission: The Application for Readmission should be completed by students who wish to return after an absence of four semesters (fall and spring). If you would like to apply for readmission, review the readmission deadlines and requirements in the Readmission section of our How to Apply information. If you would like to transfer 24 or more semester-based credits, you should apply for admission as a transfer student according to the instructions above.
        7. Mailing Address for Supplemental Materials:
          Parsons School of Design
          Office of Admission (PS 200)
          79 Fifth Avenue, 5th floor
          New York, NY 10003

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