Parsons

  • Profile:

    I have many years of design and creative direction experience, with a 360° focus on brand development/implementation, print design, advertising and direct mail marketing.

    I have been teaching communications design, print design and packaging design at Parsons since 2005.

    My diverse interests and creative focus allow me to be problem solver, whether it’s working with an established brand, evolving a brand in transition or the creation of a new brand/identity package.
    I consider myself an excellent collaborator and am completely comfortable with clients as well as fellow creatives. My many years of experience allow me to bring a focused yet fresh perspective to any design team or creative environment.

    Currently I’m a freelance packaging designer who has worked for the award-winning branding firm CBX and packaging production company Diadeis in NYC.
    Recently I was a Senior Production Designer for the award-winning branding and strategy firm Siegel+Gale, working on brand management, brand guidelines, brand extensions, brand compliance and implementation in the Creative Services Department.

    I have had a diverse career, including being a Packaging Designer for the cloud-based CPG agency Rouge 24, the Associate Vice President / Director of Creative Services for Modell’s Sporting Goods, freelanced as a CPG Designer for the branding firm CBX and was a Partner in the “small but mighty” Lost In Brooklyn Studio for 13 years. Before LIB, I was a Creative Director for the sports marketing firm SME Branding, a Senior Designer at The National Hockey League, a Designer for The Limited Corporation and started my career as a Production Designer for The National Football League.

    I am a graduate of Pratt institute with a BFA in illustration, 1991.

    Degrees Held:

    BFA, Illustration and Communications Design, Pratt Institute

    Research Interests:

    branding,graphic design,illustration,photography,typography,packaging design,brand implementation

    Current Courses:

    Product, Promotion & Packaging

    Product, Promotion & Packaging (Spring 2019)

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