Parsons

  • Profile:

    Instructor, MS Strategic Design and Management, Parsons

    Brett Barndt’s work spans new product development and innovation with Citi, management consulting with KPMG, marketing services with Interpublic Group, and insights projects for a wide range of clients in many verticals.

    Starting early in traditional strategy, Brett recognized that strategy is executed through people and so was drawn to helping cross-functional teams work together, building expertise in change & coaching, collaboration, action science, and design thinking. He easily supports clients from traditional strategy to hands-on activation helping to setup the cross-functional collaborations needed for success.

    From the beginning of his career, Brett worked on innovation for new products and services and building the organizations needed to support them. He has led change programs in large corporates engaging hundreds of participants around the world, and applied research about human behavior to improve customer experiences, journeys, and spaces. He has always supported sales people in consultative selling and relationship building for new product launches, and designed tools and trainings to help teams build new capacities. In recent years, Brett's been working with brands, retailers, and sensor and AI tech partners to bring human-centered, evidence-based, and data-driven practices to experience design.

    Brett has a traditional quant management MS and a BFA in Drawing & Design.

    Degrees Held:

    BFA in Drawing and Design

    MS in Public Management and Industrial Administration

    Research Interests:

    Action research / co-design / and circular design applied to new monetary, financial, and business models.

    Current Courses:

    Integrative Studio 1 (Spring 2020)

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