Parsons

  • Profile:

    Accomplished professor with an entrepreneurial approach to curriculum development in art/design, art history, business, and luxury marketing; excellent research, writing, and public speaking skills; deeply effective in establishing and developing relationships. Experienced brand strategist with advanced critical, analytical, and quantitative skills. Focused on helping clients launch, grow, and successfully manage brands. Created a unique approach that draws on business, design, and cultural principles to render brands culturally relevant and financially successful. Dedicated mentor to designers and creative teams. Academic Director of the Fashion & Luxury MBA at the Leonard N. Stern School of Business.

    Degrees Held:

    New York University, Leonard N. Stern School of Business, New York, NY

    Masters of Business Administration Degree • Specialization in Corporate and Quantitative Finance

     

    New York University, Institute of Fine Arts, New York, NY

    Ph.D. in Art History & Archaeology

     

    Concentration in 20th century architecture; Dissertation: “Albert Mayer, architect & town planner: The case for a total professional” under the supervision of Jean-Louis Cohen (http://www.caareviews.org/dissertations/81/completed)

    Minor in Political Science (History of Social & Political Thought, Methods of Social & Political Analysis)

     

    New School for Social Research, New York, NY

    Masters of Arts in Communications • Media Studies Award 1996

     

    National Technical University of Athens, Athens, Greece

    Masters of Arts in Architecture Thesis: “Infrastructure modernization: The case of Salonica’s highway within the context of cultural capital of Europe”

    Dean’s List ·Honors Scholar in Mathematics

    Recent Publications:

    Serdari, Thomaï. Rethinking Luxury Fashion: The Role of Cultural Intelligence in Defining Creative Strategy, New York: Palgrave Macmillan, 2020.

     

    Contributor in Cantoni, L., Cominelli, F., Kalbaska, N., Ornati, M., Sádaba, T., & SanMiguel, P. (2020). Fashion Communication Research. A way ahead. Studies in Communication Sciences. Retrieved from https://www.hope.uzh.ch/scoms/article/view/2200

     

    Serdari, Thomaï. “The Carloway Mill Harris Tweed: Tradition-based Innovation for a Sustainable Future,” in Miguel Angel Gardetti ed. Sustainable Luxury, Entrepreneurship and Innovation, New York: Springer, 2018.

     

    Serdari, Thomaï. “Luxury Brands in China and India,” Book review in Luxury: History Culture Consumption, London: Taylor & Francis, March 2017.

     

    Serdari, Thomaï editor. Luxury: History Culture Consumption, Special Business Issue, March 2017, London: Taylor & Francis.

     

    Serdari, Thomaï. “Diamonds, Development, and Dollars: A Case Study on a Newly Founded Gemological Lab in Botswana Aiming at Sustainable Community Empowerment,” in Miguel Angel Gardetti ed. Sustainable Management of Luxury, Springer, 2017.

     

    Serdari, Thomaï. “Experiments in Suchness: Hiroshi Sugimoto’s silk shiki for Hermès,” in John Armitage and Joanne Roberts eds. Critical Luxuries: Art, Design, Media, Edinburgh: Edinburgh University Press, 2016.

     

    Serdari, Thomaï. “STEIDL: Printer, Publisher, Alchemist: The Field of Luxury Production in Germany,” Luxury: History Culture Consumption, London: Taylor & Francis, November 2015.

     

    Serdari, Thomaï. “Kapferer on Luxury,” Book review in Luxury: History Culture Consumption, London: Taylor & Francis, November 2015.

     

    Serdari, Thomaï and Jonathan Faiers eds. Luxury: History Culture Consumption, London: Taylor & Francis, 2014-.

     

     

     

     

    Performances And Appearances:

    Keynote Speaker, “From Catwalk to Hypertalk and Beyond: Fashion Between the I and the We” Ascona, Switzerland, July 21-26, 2019.

     

    Keynote Speaker, “Innovation and Entrepreneurship in Luxury,” AGBU, Yerevan, Armenia, October 23-24, 2018.

     

    Presenter, “Rethinking Modern Luxury Fashion: Gucci’s New Language for Today’s Adulescent Consumer,” NEMLA annual conference, Pittsburgh, PA, April 12-13, 2018.

     

    Presenter, “Not Just a Pretty Face: How Luxury Brands Use Intellectual Engagement With Consumers to Develop Long Term Brand Equity,” Consumer Response to the Evolving Retailing Landscape Conference, Baker Retail Center, Wharton School of Business, June 22-23, 2017.

     

    Presenter, “From Tehran to Tehranto: The Rich Kids of Iran and How They Impact the Taste for Luxury in Canada and North America,” Nouveau Reach Conference, Ryerson University, May 11-13, 2017.

     

    Presenter, “How to Reinforce the Creative Industries in China,” 2017 Sino-British International Summit on the Cultural and Creative Industries, University of Nanjing, April 28, 2017.

     

    Presenter, “Fashion as Art” 6th Annual Fashion Now and Then at LIM College, New York, NY, October 20-22, 2016.

     

    Presenter, “Mind and Hands: The ‘Ultimate Maker’ and the Pursuit of Luxury,” In Pursuit of Luxury Second Annual Conference, New York, NY, May 6, 2016.

                           

    Curator, “AbEx Redux: Three New Directions in Abstract Painting” The Local, Long Island City, April 3 through April 27, 2016.

     

    Panel Moderator, “AbEx Redux: Artists Talk, The Local, Long Island City, April 27, 2016.

     

    Presenter, “Spectacle as Luxury: Björk, Contemporary Spectable Maker, A Case Study,” Popular Culture Association/American Culture Association Annual Conference, Seattle, March 21-25, 2016.

     

    Presenter, “Destination Point of Departure: Creative Process as Collectible in Avant-Garde Fashion,” 5th Annual Fashion: Now & Then Conference at LIM College, October 22-24, 2015.

               

    Presenter, “Next Generation Communications in Luxury,” Luxury Interactive Conference, New York, NY, October 13, 2015.

     

    Presenter, “Cool, Hip, or Status? Culture Matters that Determine Success for Luxury Fashion Brands,” Universidad de Navarra, ISEM Business School, New York, July 15, 2015.

     

    Presenter, “Classical, a String of Luxury: The Power of the Particular in Björk’s Music,” Luxury Working Group, Winchester School of Art, UK, May 21, 2015.

               

    Presenter, “High Net Worth Individuals in BRIC-dom: Facts and Myths about their Consumption of Luxury,” Luxury Interactive Conference, New York, NY, October 15, 2014.

     

    Panelist, “The New Face of Luxury,” Annual General Assembly Glion Institute of Higher Education. The Waldorf Astoria, New York City, April 3, 2015.

     

    Panel Moderator, “Lessons Learned from Luxury Online Startups,” Luxury Interactive Conference, New York, NY, October 13, 2014.

     

    Presenter, “From Handicraft to High Street: The Paradigm Shift of African Fashion,” Fashion Now and Then at LIM College, New York, NY, October 3-5, 2014.

     

    Presenter, “The Future of Luxury,” Leonard N. Stern of Business, NYU, December 11, 2013.

               

    Presenter, “Methods in Luxury Marketing,” Leonard N. Stern of Business, NYU, Paris October 17, 2013.

               

    Presenter, “Fashion Now and Then,” a two-day symposium held on October 3-5, 2013 at LIM College.

     

    Presenter, “Creating a Microsite: Analyzing How to Weave Together Your Touch points,” Luxury Interactive Conference, New York, NY, September 23-25, 2013.

     

    Presenter, “Fashion Now and Then,” a two-day symposium held on October 19 & 20, 2012 at LIM College.

     

    Liaison Professor, “Marketing Mix Forum,” Leonard N. Stern School of Business, New York University, student-led, full-day marketing event to connect undergraduates with marketing executives, November 2, 2012.

     

    Panelist, “Mediating Art Historical Research: Finding a Path between the Forest and the Trees,” Artist’s Records in the Archives: A Two-Day Symposium, October 11-12, 2011.

     

    Organizer, “Open Eyes and Open Mind: The Art History of Robert Rosenblum,” a two-day symposium in honor of his 50th anniversary of his Ph.D. from the Institute of Fine Arts, New York University, October 13 & 14, 2006. Recruited 17 speakers, fundraised $10,000, hosted over 300 guests, organized two receptions and a luncheon, oversaw event planning and production.

     

     

    Research Interests:

    creative strategy, luxury marketing, branding; architectural history; history of art and design

    Current Courses:

    ARS: Fashion (Spring 2020)

    History of Architecture: Lec

    Theorizing Luxury

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