GEMS Employers Guide
Case Study: Design Thinking for Better Business
Academically rigorous and industry focused, the Global Executive Master of Science in Strategic Design and Management is specially designed for ambitious professionals and entrepreneurs eager to transform their approaches to business. Over the course
of 18 months, a select group of diverse professionals engage in a series of three-day seminars held at Parsons’ hub in Paris, combined with online learning, hands-on studios, and global experiences in cities around the world.
The new global economy is an ever-changing ecosystem that needs to be led by the principles of innovation, creativity, and collaboration. Understanding the complexities — and possibilities — of this landscape is essential to develop groundbreaking business
strategy. With this in mind, Parsons has created this program to give passionate and dedicated professionals the tools they need to take their industries to the next level. Start your journey today and shape the future of business.
The innovative approach of the Global Executive MS in Strategic Design and Management responds to the needs of the new economy. The program partners students with companies to collaboratively find solutions to challenging problems and inspire entrepreneurship.
In addition, it cultivates global engagement as the cohort travels to different cities that are part of the Parsons network such as New York, Paris, and Shanghai to build relationships and seed empathy towards different systems.
The coursework is structured to replicate real-world industry scenarios that give the cohort hands-on experience in new business model development, creative team management, and the design of solutions. The Global Executive MS in Strategic Design and
Management’s inclusion of design thinking as an essential component of management and leadership will equip you to better understand problems, unlock hidden needs, and design groundbreaking innovations to address those needs. Design thinking allows
leaders to solve the most complex of problems using empathy, experimentation, observation, and ethnographic research to reach holistic solutions.
This program gives disruptors and innovators the opportunity to enhance their skill set to lead creative change in their industry. The Global Executive MS in Strategic Design and Management program exposes its cohort to new industry contexts and practices,
both within and outside of design-intensive industries. The program has been a creative hub for students from various industries such as banking and finance, law, media, and human resources.
The Global Executive MS in Strategic Design and Management is designed for professionals who have demanding schedules yet want to dedicate time to revamping their skill set. The program has a duration of 18 months, and you will only need to be out of
the office for a total of 18 days. Moreover, you will create lifelong professional and personal relationships with your classmates, program faculty, and industry leaders from around the world.
The Global Executive Master of Science in Strategic Design and Management is thoughtfully designed with the needs of working professionals in mind. Cohort members complete the program in 18 months and are required to take only 18 days away from the office.
Additionally, the blended format of online and on-campus intensive learning gives cohort members the flexibility they need to balance their academic, professional, and social lives—all while equipping them with the essential tools needed to lead change
in their industries.
Discover our program curriculum here.
Parsons’ Global Executive program lives up to its name, providing a uniquely global experience that takes full advantage of Parsons' extensive international network. The program combines weekend intensives at our Parsons Paris campus or other international destinations with online coursework, complemented by two weeklong studio intensives based in New York City and Shanghai that give you firsthand access to, and insight into, the challenges of the 21st-century global economy.
Investing in your
professional development is investing in your future. Education has
the power to open numerous doors as you chart and explore your career
path—and growth.We want to work with you to
help make the program as accessible as possible. Merit
scholarships are not currently available for this program, but if
you are a U.S. citizen or eligible noncitizen, we encourage you to
complete the Free Application for Federal Student Aid (FAFSA), which can
be found on the Web at fafsa.gov. The FAFSA is available each year on October 1.
You do not need to wait for an admission decision to apply for federal
aid; we recommend submitting by our FAFSA priority deadline of February 1. The New School’s federal school code is 002780.In
addition, many working professionals find opportunities to help fund
their studies through programs offered by their companies and
organizations. We encourage you to speak with the relevant parties at
your place of work to learn more about what options may be available to
you. To support you in this process, we've developed a Guide for Employers, which can be downloaded by clicking the link. Key features and benefits of the program include:
The most up-to-date information on tuition fees can be found on the Registrar's website, here.
Want to know more about the potential benefits to your organization? Take it from our students:
"The master's program is perfectly designed to help you learn the concepts, go into the field, and apply them." —Catalina Ramirez Botero, export manager for PROLAB Cosmetics
"What I love about this program is that it fosters looking at things in a way that is fresh and new."—Jack Roberts, chief of Story + Design
"The GEMS program has had a transformative impact on my professional practice." —Manuel Hernandez, MD, MBA, and principal, Kahler Slater
This 36-credit Master of Science program combines business, management, and leadership coursework with design-centered studio work. The studio courses are two one-week-long studios in which students integrate what they have learned in the seminars to develop new business
models and organizational designs for real-world business scenarios.
Strategic Design and Management in New Economies
Sustainable Business Models
Managing Creative Projects and Teams
Design Innovation and Leadership
Integrative Studio 1
Regulatory and Ethical Contexts
New Design Firms
Integrative Studio 2
Independent Project: Design Research
Explore our innovative
See the full
Program Calendar and begin mapping your journey.
You can view our 2019-2020 Academic Calendar and Schedule here.
Lohit is an experienced leader in management who uses human-centered methods to identify and implement new innovation opportunities in the workplace.
Maurits is a trilingual entrepreneur who works at the intersection of technology and culture.
Allison is a legal designer, working to build interactive tools that make legal services more useful and engaging.
Melissa Rancourt, Academic Director, discusses the unique benefits of the Global Executive Master of Science in Strategic Design and Management.
Faculty member Johann Verheem, discusses how the program gives professionals the tools to anticipate the future of business.
Maurits, a successful entrepreneur and graduate of the Global Executive M.S. in Strategic Design and Management at Parsons, applies strategies in design leadership and innovation to grow his business for social good.
New School Global Executives' Insights on How to Transform the World Through Strategic Design: May 23, 2019, Paris
The Nth Degree Series: May 18, 2018, Parsons Paris
The Next Web: Design Thinking Workshop: May 24-25, 2018, Amsterdam
Asking Out Loud podcast series at Cannes Festival of Creativity and Innovation: June 18-22, 2018, Cannes
Want to meet our students or faculty? Note the dates and locations below if you wish to set up a time to meet at one of our campuses.
Conversation with Design Leaders — GEMS Alumna Suh-young Yun
Live-recorded info session
Conversation with Design Leaders — GEMS Alumnus Jack Roberts
Conversation with Design Leaders — GEMS Alumnus Miguel Espinosa
Service Design for a Better World
AI and Non-Artificial Emotion Watch
Fearlessness and Authenticity Watch
Cannes Lions 2017: One Faculty Member's Recap Watch
The Next Web Conference: Design Thinking for Ongoing Innovation Watch
American Marketing Association: Top 10 Ways to Use Design Thinking in Driving Innovative Marketing Strategies Watch
5 Top Take-Aways on Leading as a Global Executive from Inside the Cannes Lions Festival of Creativity and Innovation Watch
21st-Century Approaches to Service Design: Ten New Ideas for Any Industry Watch
The Global Executive Master of Science in Strategic Design and Management program seeks professionals who want to become the game changers of the new economy. Our students are co-productive individuals from diverse backgrounds in business, creative industries,
communications, and commerce with a minimum of five years' work experience or three years' work experience and a demonstrable background in entrepreneurship in any industry. We welcome emerging leaders who are motivated and inspired by the opportunity
to lead change as innovative executives—those who aspire to transform our economic landscape, contribute new business models, and develop new organizational designs and are determined to shift paradigms. We invite applications from those of various
professional and academic backgrounds, experiences, and trajectories who want to not only change and advance on their own professional path but help shape the future of global business through new design management practices.
The priority application deadline is January 2. We will continue to receive applications on a rolling basis until the final deadline of May 1. Please note that the program begins in July. Fall and spring term admission are not offered for this program.
Financial Aid Deadline
Federal Student Aid: If you are a U.S. citizen or eligible non-citizen, we encourage you to complete the Free Application for Federal Student Aid (FAFSA), which can be found at
www.fafsa.gov. The FAFSA is available each year on October 1. The New School’s federal school code is 002780. You do not need to wait for an admission decision to apply for federal aid.
Submit your FAFSA by our February 1 FAFSA Priority Deadline.
The Global Executive Master of Science in Strategic Design and Management is administered through Parsons School of Design's main campus in New York City, with a series of weekend workshops based at our Parsons Paris location. When starting your
application online, please select "Parsons School of Design" in the "School" field (not
Parsons Paris). From there, for the "Program/Major" field, you will have the opportunity to select "Global Executive Strategic Design and Management."
All applicants are required to apply online. Save your work frequently and print a copy for your records. You must complete all required fields and uploads prior to submission.
Any additional supporting documents that need to be sent by mail must include an
Application Materials Cover Sheet. All supporting materials must be received before your application can be reviewed.
See below for additional information regarding submission of transcripts and recommendations.
You will be a part of a select cohort of peers working in industries and in positions at the intersection of design, innovation, and business. In addition, you will study management topics in the context of design-driven processes and innovation, in both local and global settings. Finally, and most
important, you will learn about the management of design and innovation not just through an add-on "elective" or "concentration," but in depth and throughout the program.
Our innovative module-based format is both immersive and flexible, specially tailored to meet the learning styles and preferences of today’s working professional.
Spanning a year and a half, the program kicks off with intensives at our Paris campus, interspersed with immersive weekends of accelerated learning and supplemental integrative week-long studio intensives in New York and Shanghai. It has a cohort-based, one-course-at-a-time model
that provides a supportive community, a clear path to completion, and an accessible, flexible way to achieve your goals without leaving your day job. In fact, you will only need to step away from your desk for 18 days during the full course of the program.
See our full sample program calendar to begin mapping your journey.
This 36-credit Master of Science program combines business, management, and leadership coursework with design-centered studio work. The studio courses are two one-week integrative studios in which students integrate the learning from the seminars to develop new business models and
organizational designs for real-world business scenarios.
Explore our innovative curricular matrix (PDF).
With an international reach that spans multiple continents and a student body that makes the university one of the most globally diverse in the United States, Parsons is an industry leader in its culture and its commitment to offering its students a learning experience rich in opportunities for global
As a member of our cohort of global executives, you'll have the chance to take full advantage of Parsons' network of interconnected design laboratories and international business partners from urban hubs based in Paris, New York, Shanghai, and beyond. Based in three of the most vibrant creative economies in the
world, the program takes full advantage of each city, offering extraordinary educational, cultural, and professional opportunities from day one of the program.
Even in today’s highly digital business environment, success in enterprise relies on human connections. As a member of our inaugural class of creative professionals, you will learn side by side with peers from many diverse industries — and those looking to lead change in the dynamic new global
As you progress through the program in a
small, intimate, and selective cohort (PDF), the relationships you develop in the studio will flourish into a network you can build upon for years to come.
Meet our accomplished faculty, including:
What do you envision for your company in five years? Are you prepared to make it happen?
"New School students don't just witness the world changing; they lead change."
- David E. Van Zandt, President, The New School
To succeed in 21st-century commerce and industry, you need to cultivate new approaches to solving problems, streamlining systems, and identifying opportunities for growth. The Global Executive Master of Science in Strategic Design and Management, with its design-led approach to learning and global
reach, is at the forefront of empowering working professionals to take on the mantle of creative leadership in their companies.
Whether you want to start your own company or rethink business practice from within, this program will foster entrepreneurship that can productively challenge traditional frameworks and lead meaningful change in the new creative economy. In the program, you take real-world scenarios as the basis for creative and
strategic studio projects; everything you learn will be relevant and quickly applicable to your current business context — all without taking you away from your desk on most weekdays, keeping you invested in maximum productivity for minimal sacrifice.
If you're a busy working professional who wants to build his or her background in strategic management, you've found the right program. Brilliant design is about creating harmony between component parts — an ethos that lives at the very core of our program, especially when it comes to building our courses around your schedule.
Our innovative, module-based format is both immersive and flexible. Specially tailored to meet the learning styles and preferences of today’s working professional, it requires you to be away from your office only 18 days.
Spanning a year and a half, the program kicks off with intensives at our Paris campus, interspersed with immersive weekends of accelerated learning and supplemental integrative week-long studio intensives in New York and Shanghai. It has a cohort-based, one-course-at-a-time model that provides a supportive community and clear path to completion — all without requiring you to leave your job.
See the full program calendar, including a clear breakdown of weekend intensives and online learning modules, designed for maximum flexibility.
Because of differences in the academic calendars and delivery formats of the two programs, study abroad is not currently available.
While it is true that studying 100 percent online offers you a great deal of flexibility, the Global Executive MS-SDM offers three distinguishing features that make it of special value for and well suited to the needs of today's professionals.
First, each course kicks off with a face-to-face intensive with your cohort, creating a hybrid learning model (a mix of online and on-campus learning), which studies show is an optimal way to absorb information and implement what you learn.
Second, the Global Executive MS-SDM's commitment to building a cohort of peers — who begin and complete the program at the same pace, in the same classes, all together — will ensure that you build a strong network as the program progresses, and with the convenient focus of just taking one course at a time.
This network will inevitably offer you invaluable connections as you move through the program and yield professional relationships that will last long after.
Last, you will not only have the advantage of learning online but also experience the world economy in three dynamic cultural urban hubs: Paris, New York City, and Shanghai.
Yes; a minimum of five years’ work experience or three years’ work experience with a demonstrable background in entrepreneurship in any industry is required. A letter of recommendation from a current supervisor is requested with your application.
No, because all courses are blended. Each seven-week course begins with a three-day (Friday-Sunday) face-to-face seminar in Paris that is followed by online interaction with faculty and fellow students. Each of the two 16-week studio courses includes a week-long intensive on-site — one in New York and one in China.
No, but the real-world, project-based nature of the curriculum enables students to shape their learning in the context of their own professional challenges.
Application Deadline: Rolling admission with the next deadline decision on March 1 for our upcoming cohort
Explore the full
program calendar to learn more about class start dates and locations.
Read and download viewbook