Role of Minority Entrepreneurs in Rebuilding NYC Post-COVID


How has New York City changed for Minority- and Women-Owned Business Enterprises as a result of the global pandemic? How does identity inform resilience and adaptability in this moment? What roles and responsibilities do other stakeholders have in rebuilding NYC post-COVID?  The Milano School of Policy, Management, and Environment invites you to explore the unique position of Minority Entrepreneurs in a pre- and post-COVID New York City. This discussion will probe the interplay of structural barriers, changing markets, and the pivot as minority entrepreneurs and advocates navigate the transformation of risk to resource.

• Jomaree Pinkard, CEO & Co-Founder, Hella Cocktail Co. (Certified Minority-Owned Business)
• Esmeralda Herrera, Director of Programs and Community Relations, Communitas America
• Rachel Marie Brooks Atkins, PhD, Postdoctoral Faculty Fellow, Stern School of Business NYU
• Noel McKenzie, Executive Director and Founder, Represented Foundation

Raymond Daniel Medina, PMP, Assistant Director of Programs, New York City Mayor’s Office of Minority- and Women-Owned Business Enterprises

Introduction by Latha Poonamallee, Associate Professor of Management and Social Innovation & Chair of Management Programs.

Presented by Milano School of Policy, Management, and Environment at the Schools of Public Engagement

Thursday, February 4, 2021
12:00PM to 1:30PM EST

This free event will be held online and is open to the public. RSVPs are required. Please register for the event here.
Members of the media are required to RSVP with Merrie Snead at

The Milano School of Policy, Management, and Environment offers graduate degrees and certificate programs that combine progressive theory and influential research with real-world experiences. Based in New York City, Milano is a graduate school designed for pragmatic idealists who want to leverage their passion for positive social change to become transformative leaders. Our Public and Urban Policy faculty of renowned scholars and experts are deeply engaged in social, economic, and environmental issues and works actively to solve the major social and organizational challenges of our time.

Founded in 1919, The New School was established to advance academic freedom, tolerance, and experimentation. A century later, The New School remains at the forefront of innovation in higher education, inspiring more than 10,000 undergraduate and graduate students to challenge the status quo in design and the social sciences, liberal arts, management, the arts, and media. The university welcomes thousands of adult learners annually for continuing education courses and public programs that encourage open discourse and social engagement. Through our online learning portals, research institutes, and international partnerships, The New School maintains a global presence.




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Media Contacts:

The New School
Merrie Snead


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